418 Pumpkin Pies, 60 Leads, Zero Ad Spend: Yvonne Khoo's Thanksgiving Campaign

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418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blasted her campaign to 10,000 people for free, one location refilled three times, and a hockey mom connection landed her on local TV. She breaks down exactly how she built the campaign from scratch, why the "no sales pitch" rule is everything, and how to replicate this for any holiday with zero budget.

➡️ Timestamps

0:00 418 pies, zero ad spend—Yvonne's Thanksgiving lead gen strategy
1:15 Why Thanksgiving is the least commercial (and most powerful) holiday
3:42 Partnering with a local bakery: how she pitched it cold
5:28 Using new home builders as pie pickup locations
7:51 One location refilled three times in a single day
10:19 The "no pitch" rule: just say enjoy your pie
12:47 How a hockey mom connection led to a local TV segment
15:23 60 referrals in 90 days: leveraging your partner's database
17:55 Start small: why you don't need the full operation on day one
19:38 Yvonne's X factor: give value first, business follows

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