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Strive's CEO Says The $60 Trillion Income Market Is Broken — SATA Is The Fix

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Загружено: 2026-07-22

Просмотров: 1044

Описание: Matt Cole is back. The last time Strive's CEO sat down Tyler at Bitcoin Treasuries, they had roughly 6,000 Bitcoin. Today they're closing in on 20,000 — a top seven position among all public Bitcoin holders — and they did it while Bitcoin fell close to 50%. The digital credit engine didn't slow down. It accelerated.

In this episode:
✅ How Strive tripled its Bitcoin in a bear market — and why this is the only bear market where liquidity conditions didn't also collapse

✅ Why the 50% drawdown is actually Matt's most bullish signal yet — the super cycle thesis explained

✅ Income investing is broken — why the 60/40 portfolio's $60 trillion bond problem has created a structural bid for digital credit that nobody saw coming

✅ The SATA investor protections institutions actually care about — the VWAP rate floor, the cumulative penalty ratchet, and the no-bonus clause

✅ Daily dividends decoded — why reducing the dividend event itself was the primary goal, not just the yield frequency

✅ The controlled burn — how Strive trapped a $100M+ short position in SATA and why they're willing to let it trade above $100 to squeeze it out

✅ Why lending out your SATA shares could cost you more than you think — the return of capital dividend treatment most holders don't know about

✅ Matt's take on Saylor's missteps — what strategy got wrong on the cash reserve and why STRC still trades back to par

✅ SATA vs STRC credit risk — why Matt says the answer is more nuanced than most people think

✅ The death of crypto is bullish for Bitcoin — why Matt thinks Bitcoin is the only winner and everything else is noise

✅ AI is going viral for the wrong reason — why every company without Bitcoin on its balance sheet should be scared

✅ What comes next for Strive — simplifying the capital structure, monetizing Semler, and why the bar for MA is now substantially higher

TIMESTAMPS:
00:00 Cold Open
01:21 Why This Bear Market Was Different
05:03 Income Investing Is Broken
07:05 When Matt Knew SATA Would Work
15:49 Credit Risks Of Digital Credit
18:40 Strive's Capacity To Issue More Prefs
21:04 Building a Track Record & Institutional Trust
26:57 The Engine Behind Strategic Decisions
33:17 Amplification & USD Runway
40:30 M&A in the Bitcoin Space
44:09 Semler Merger Story & Industry Networking
47:24 Criticism From Bitcoiners
53:14 SATA's Controlled Burn Strategy
59:42 Super Cycles, AI & Crypto's Death
1:04:55 Stay Orange

🎙️ Featured Guest:
Matt Cole — CEO, Strive (ASST)

Follow Matt at   / @colemacro   Learn more at https://strive.com

🎟️ BITCOIN TREASURIES CONFERENCE — SEPTEMBER 28, NEW YORK CITY:
Wall Street and Bitcoin. One stage. One day. Featuring Grant Cardone, Adam Back, Eric Weiss and more. Join us September 28th in New York City for the Bitcoin Treasuries Conference.

Save 10% on tickets for podcast listeners: https://bit.ly/4f1kGV5

🤝 SUPPORT OUR SHOW:
BitGo is the institutional-grade digital asset infrastructure trusted by thousands of institutions worldwide. A publicly traded company on the NYSE, BitGo offers regulated custody, OTC trading, financing, and settlement under one roof — and holds a federally chartered national bank license from the OCC. Learn more at https://bit.ly/bitGo

COLDCARD is the industry-leading Bitcoin hardware wallet. Secure your Bitcoin at https://bit.ly/coinkiteStore — use referral code 6BT to get 6% off at checkout!

Arch Lending offers the most transparent Bitcoin-backed borrowing experience in crypto — industry-leading rates from 8.49%, qualified custody, no rehypothecation, and verifiable segregated addresses. Simple terms and public pricing at every size. Learn more at https://bit.ly/archlending

XCE Connecting Excellence Group is the UK's listed Bitcoin treasury recruitment company — placing senior talent into Bitcoin companies globally and helping operating businesses build on a Bitcoin standard. Learn more at https://bit.ly/XCEio

Hemi — Activate compliant Bitcoin yield without leaving custody. Follow them at   / @hemi_xyz   and learn more at https://bit.ly/hemiXYZ

🔗 Resources:

🔔 Follow Bitcoin Treasuries:
  / @btctreasuries  
🔔 Follow Tyler:   / @tylercompiler  
🔔 Subscribe:    / @bitcointreasuriesnet  
📊 Track every Bitcoin treasury company at https://bitcointreasuries.net

🎬 About the Show: Bitcoin Treasuries with Tyler Rowe interviews executives, investors, and industry leaders navigating the Bitcoin treasury revolution.

⚠️ Disclaimer:
This podcast is for informational purposes only. Not financial advice. Always do your own research.

🟠 Stay Orange.

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Strive's CEO Says The $60 Trillion Income Market Is Broken — SATA Is The Fix

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