Wine Intelligence Think Tank Sessions - LIWF 2012 - Building Brand Loyalty in Wine
Автор: Wine Intelligence
Загружено: 2012-05-28
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This session was part of the Wine Intelligence Think Tank Sessions held at London International Wine Fair 2012 on May 23rd in London, UK.
Brand loyalty is often seen as the Holy Grail of wine marketing. As brand managers struggle to hold on to consumers in a tough economic climate, loyalty has become more important than ever -- but are we up for the challenge? In this hands-on session, we will take a close look at whether brand loyalty still matters in the wine industry, what brand loyalty means, and how it may be achieved. The session is targeted at brand owners, managers and communicators, and will be packed with insights from our latest data and views from leading wine industry professionals.
Featuring Guest Speaker:
Robin Copestick, Copestick Murray
Wine Intelligence is a global company dedicated to supporting wine businesses and associations through consulting, branding & market research. For more information, please visit our website www.wineintelligence.com
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