McDonald's ident spot
Автор: Lukkien
Загружено: 2013-09-25
Просмотров: 19939
Описание:
Lukkien produced an ident spot for McDonald's Happy Meal commissioned by advertising agency TBWA\NEBOKO. The ident spot introduces the improved and more varied kids menu with crunchy Carrot Sticks, Iglo Fish Fingers and a Fruit Bag with slices of fresh apple. It was a real challenge for us to make the ingredients and packaging bounce as conceptualized by TBWA\NEBOKO.
To get the best results, Lukkien combined high-speed tabletop photography of the eatable ingredients with computer-generated elements. By creating a previsualization, we were able to test the timing visually in the pre-production stage. We developed two versions of the ident spot that are being broadcasted on the Dutch TV-channels RTL4 and RTL5.
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