OnePlus THOUGHT They Were Apple- Then Lost a Billion

Описание: 0:00 – The Rise and Fall of OnePlus
How OnePlus went from fan-favorite flagship killer to losing its identity
0:42 – Pete Lau, Carl Pei, and the Big Idea
Leaving Oppo, spotting the pricing illusion, and targeting tech enthusiasts
1:30 – The OnePlus One Shockwave (2014)
Impossible specs, $299 pricing, CyanogenOS, and OxygenOS philosophy
2:25 – Why Enthusiasts Fell in Love
Clean software vs Samsung bloat, speed, and power-user freedom
3:15 – The Genius Low-Cost Business Model
Online-only sales, no carriers, no retail stores, no massive ad spend
4:05 – Guerrilla Marketing & Invite-Only Hype
Forums, YouTubers, Reddit, artificial scarcity, and exclusivity
5:05 – Smash the Past & Viral Controversy
$1 phones, destroyed devices, backlash—and massive attention
5:55 – From Startup to Smartphone Giant
Selling 1 million units instead of 50k and becoming a global brand
6:40 – Peak OnePlus Years (3, 5, 6 Series)
Incremental price rises, still unbeatable value, OxygenOS at its best
7:30 – OnePlus 8 Pro: The Turning Point
True flagship specs—but shocking flagship pricing
8:25 – When “Flagship Killer” Became Just “Flagship”
Competing with Samsung on price, not philosophy
9:05 – BBK, Oppo Merger, and OxygenOS Identity Crisis
Unified OS, ColorOS influence, bugs, and fan backlash
9:50 – The Real Lesson of OnePlus
What happens when a brand forgets why people loved it

#oneplus #riseandfall #iphone