More 2 Marketing - What does cyber safety and cyber security look like in today’s world? w Ross Bark

Описание: What does cyber safety and cyber security look like in today’s world? And how has AI impacted this – with Ross Bark In this podcast, we focus on exploring cyber safety and security challenges in the age of AI, with discussions covering the evolution of digital technologies, data privacy concerns, and the integration of AI into business processes. Ross and Susan examined the risks of AI-driven misinformation, content bias, and hallucinations, while highlighting the importance of understanding both the opportunities and limitations of AI technologies. They also discussed the need for better education, policies, and tools to combat misinformation, emphasising the importance of secure AI usage, employee training, and robust protocols for data protection.

Ross Bark - Director – Digital at Enterprise Wide Pty Ltd
LinkedIn   / rossbark  
At the helm of Enterprise Wide's digital practice, Ross leads strategic growth initiatives, leveraging my expertise in cloud technology solutions, CX, B2C, and B2B sales to drive customer success, technology adoption and digital transformation. With a deep understanding of ERP, data integrity, digital marketing products, and e-commerce, he specialise in designing and improving customer experiences, identifying growth opportunities, and managing complex customer relationships and technology solution sales.
With a strong commercial mindset and years of IT management experience, Ross has a proven track record in technology leadership, customer success and project management, and executing large-scale digital initiatives. He has successfully led enterprise-wide technology strategies, guiding organisations through digital transformation projects that optimise operational efficiency and customer experience.
As a Co-Founder of Best Enemies Education, Ross is committed to advancing cyber safety and security by providing educational resources and workshops that address strategic risk management. His dedication to customer success, relationship management, and technology-driven innovation is at the core of my professional approach, ensuring both elevated digital solutions and a secure cyber environment.
Learn more at
http://www.rossbark.com/
http://www.enterprisewide.com/

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