Video Production | Marketing | Tulsa | Broken Arrow

Описание: Blueprint Advertising
www.BlueprintAdvertising.com
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Video Production

Video production in Tulsa is the process of producing video content for commercial use. It is the equivalent of film making, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (moving images / videography) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through Video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).
There are many different types of video production. The most common include film and TV production, television commercials, web commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. The term "Video Production" is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind. A person filming a concert, or their child's band recital with a smartphone or video camera for the sole purpose of capturing the memory would fall under the category of "home video" not video production.

Corporate video production is scripted and covers a wide range of purposes from corporate Communication, Training and Education, videotaping conferences and conventions, products and services, and sales. The most common type of corporate video is the "Corporate Overview Video," which introduces the company's executive team and puts a name and face to the people incharge. This video is used as a way to communicate a company's core beliefs and values as well as their overall mission statement. This video is often called the "foundation" of a company's video content as it sets the tone and communication style for all of their other video content.

Corporate event videos occur at conventions or trade shows and cover the multiple-day event including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many national or international companies also take advantage of the convention venue to gather interviews of their key employees or customers to speak on the company's behalf as it is much easier to film everyone at a central location.

Product videos are created with the main purpose of selling a product and offer an opportunity to communicate all of the highlights and features of a product which are typically written on the product page in text but with the added bonus of showcasing glamour shots of the product. The most effective product videos are typically between 2 to 3 minutes in duration, balancing the amount of information provided while keeping the audience engaged.