How Leading Strategists at DDB & Oberland Bring The Consumer Into Every Decision.
Автор: Suzy
Загружено: 2020-09-16
Просмотров: 57
Описание:
Join Rachel Berg (SVP, Strategy Director at DDB), Matthew Bock (Strategy Director at Oberland), and Katie Gross (Chief Customer Officer at Suzy) to learn how these strategists bring their clients’ target consumers into every part of the creative development process from project briefs to creative ad testing. Our panel of experts will share how they’ve transformed the way consumer insights are managed at their agencies, the secrets to creating a consumer-driven brief, and best practices for how to create better, more-data driven decisions in your own organization diy research
Explore Suzy's solutions for creative and advertising research:
https://suzy.com/creative
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