B2B Sales Tips That Actually Work in 2026 (with John Barrows)

Описание: B2B sales tips that actually work in 2026 with John Barrows, one of the most respected sales trainers in the world. What is landing with buyers right now, what stopped working, and what to do this quarter.

0:00 Intro: John Barrows on what changed in sales
2:06 The mass email era is over
4:12 The give-a-damn factor: what AI cannot fake
6:20 Voice notes and video: standing out in the inbox
8:25 Speaking your buyer's language
10:29 Why most lists are garbage
12:37 Building targeted prospect lists with intent data
14:42 Daily research ritual: one account per day
16:46 Multi-threading: reaching the whole buying committee
18:51 The math behind your pipeline
20:54 Time blocking for prospecting
23:00 You don't have to create content from scratch
25:05 Curating content that positions you as an expert
29:13 Researching like a potential customer
33:22 Three questions you should never ask a prospect
35:28 Learning from conversations, not courses
37:32 People buy on emotion, back it up with fact
39:37 Genuine belief in your product vs. faking it
41:41 Why authenticity prevents burnout

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