Greyd Conversations #15 - Building Sales That Actually Scale

Описание: In this episode of Greyd Conversations, Greyd COO Sandra talks with Dr. Christian Kurze (Technical B2B Pre-Sales Leader & Angel Investor) about building sales that actually scale. They explore why many companies - especially in the WordPress ecosystem - struggle with growth due to missing sales structures and undefined value frameworks.

They dive into the ACT Playbook, a practical framework for building a repeatable sales engine by aligning on value, defining ideal customer profiles, and translating features into real business outcomes. Christian explains why most teams fail to clearly define their ICPs, how to validate value through real customer insights, and why selling features instead of outcomes holds companies back.

The episode also covers the role of AI in sales, highlighting why automation alone won’t fix unclear positioning—and can even scale confusion instead of revenue.

This episode offers actionable insights for agencies, product teams, and founders looking to build a scalable sales system. The takeaway: Sales scales when value is clearly defined, validated, and consistently executed.

Links:
https://www.actplaybook.com/

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0:00 Intro
03:07 The WordPress Problem: Growth Without Sales
09:55 Sales as a System: The ACT Playbook
14:38 Features Don’t Sell — Value Does
17:42 Real Insights Come From Real Customers
28:07 AI Is Not Your Sales Strategy
29:43 From Value Framework to Sales Process
40:01 Scaling Sales Without Breaking It
47:28 What It Really Takes to Make Sales Work