Building an Iced Tea Business Group 2 XII PM 3

Описание: Building an Iced Tea Business
GROUP 2 XII PM 3 :
1. Ardian Nur Umar
2. Clarissa Putra KA
3. Khoirunnisa Nur Caesar
4. Muhammad Ridho Ramadhan
5. Muhammad Roiz
6. Siti Rusdiana Putri
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*Introduction
The iced tea business is a culinary business opportunity that continues to grow in Indonesia. This beverage is popular with a wide range of people due to its refreshing taste, affordable price, and increasingly innovative flavor variations. With a relatively low initial capital requirement and a simple production process, this business offers promising profit potential if managed with the right marketing and management strategies.
Therefore, the iced tea business is an attractive business option for aspiring entrepreneurs looking to start a culinary venture with low risk but high growth potential.

*Review of argument
1. Large market potential because iced tea has a large fan base and its taste appeals to many people, thus offering significant market potential.
2. Competitive pricing: The iced tea offered is very affordable, attracting a large number of customers.
3. Ease: The iced tea production process is relatively simple and does not require complicated equipment, thus reducing production costs.

Argument Strength
1. Stable and Wide Market Demand
Tea has long been a popular beverage in Indonesia, thus boasting a large and stable consumer base.

2. Relatively Low Capital and Low Risk
The equipment required is simple, the raw materials are inexpensive and readily available, and the operational costs are not too high. This makes the iced tea business accessible to a wide range of people, including beginners.

3. Easy and Consistent Production
The iced tea production process is simple, minimizing the risk of production errors.

4. Promising Profit Potential
In general, the profit margin per glass of iced tea is quite high due to the low cost of raw materials. With high sales volume, profits can be even greater.

Argument Weakness
1. High Competition
One of the main weaknesses of the iced tea business is the intense competition. Many large brands and small home-based businesses offer similar products. New entrepreneurs are easily eliminated and struggle to build a customer base.

2. Easily Imitated Products
Iced tea is a simple drink that is easy to make, so innovative flavors or concepts can be quickly copied by competitors.

3. Profit Margins Can Decrease Due to Raw Material Prices
The prices of tea, sugar, and plastic cups tend to rise over time. If raw material prices increase but selling prices are difficult to raise, profit margins can decline.

4. Dependence on Weather and Location
Iced tea sales tend to increase during hot weather and decrease during the rainy season. Furthermore, an unstrategic location can lead to unstable sales.

Conclusion
The iced tea business is a culinary business opportunity with bright prospects and is easy to develop. As a familiar beverage among Indonesians, iced tea has a large and stable market. With relatively small initial capital, a simple production process, and a fairly high profit margin, the iced tea business is a business option that can be run by a wide range of people, from beginners to professional entrepreneurs.
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