Nielsen and TV/digital measurement. Pharma corps’ ad spending means low drug dev. (RBDR 01.12.2016)
Автор: RFL Communications, Inc.
Загружено: 2016-01-12
Просмотров: 92
Описание:
Today on RBDR: 1) At the 2016 Consumer Electronics Show, Nielsen pushed the need for a new, common viewing measurement for TV and digital devices. 2) A University of North Carolina Charlotte study shows pharmaceutical companies that spend the most on advertising also spend the least on new drug development. Bad news for the image of the pharmaceutical industry.
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