Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell

Описание: We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue.

In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets.

Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧

Connect with Kenny:
LinkedIn:   / kenny-ridgell  
Website: https://ridgemediallc.com/

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🔗 Resources:
🌍 Need marketing help? https://growthvertical.com/
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📱 Let's Connect:
🐦 Twitter -   / neil_992  
📸 My Instagram -   / neilp_992  
👔 LinkedIn -   / neilpatel992  

WHO AM I:
I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves.

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