Utah Hockey BLOCKED from Copyrighted Yeti name?

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The Utah Hockey Club is having issues getting the trademark for its preferred permanent name.

Read More: https://www.ksl.com/article/51234156/...

It's no secret that "Yetis" or "Yeti" has long been the favorite to replace the team's temporary "Hockey Club" moniker — with everyone from management and players hinting at it as early as last summer.

But there could be a snag. Namely, YETI is already a pretty big brand.

Earlier this month, the trademark for "Utah Yetis" was refused by the United States Patent and Trademark Office due to a "likelihood of confusion"

"Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties," a non-final action issued on Jan. 9 said.


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