How to Build a Content Strategy That Actually Converts

Описание: 81% of marketers say content is now a core business strategy. But most brands are still creating content without a clear framework, and in 2026, that gap is where growth is won or lost.

In this session, Infinity Blue Group's Head of Content Becky Tasker and Written Content Editor Emily Barkham, along with Neat Sweets CEO Jordan Abrahams, walk you through a complete strategic content system. From brand discovery and gap analysis, through to content pillars, copywriting for conversion, channel integration, and AI-supported production workflows.

Whether you're launching into new markets, scaling DTC, or trying to make your content work harder across Amazon, paid media and social, this session gives you the tools to do it.

➡️The 5-step strategic content framework: Discovery, Opportunity, Translate, Pillars, Production
➡️ How to identify brand gaps and translate them into content objectives and pillars
➡️ The 60/30/10 content mix — product, brand, and experimental — and why the balance matters
➡️ Channel-by-channel content strategy: organic social, paid media, DTC, email, marketplace, and SEO
➡️ The 4 types of copy every brand needs: scroll-stop, benefit, proof, and behaviour
➡️ How to use AI as a production accelerator — without losing your brand voice
➡️ The Growth Equation: clear positioning + content pillars + channel strategy + optimisation + human oversight

Ready to build a content strategy that actually converts?

🔗 Book a consultation with Infinity Blue Group: https://www.infinitybluegroup.com/con...
🔗 Register for our upcoming 2026 webinars: https://www.infinitybluegroup.com/web...

Presented in partnership with the UK Department for Business and Trade Business Academy

#ContentStrategy #BrandContent #ContentMarketing #Ecommerce #ExportGrowth #DigitalMarketing #GlobalMarkets #DTC #Amazon #AIMarketing #Copywriting #InfinityBlueGroup #DBT #UKBusiness #MarketingStrategy #ContentPillars #SocialMediaMarketing #PaidMedia #MarketplaceMarketing