Savannah Bananas: How This Couple Is Outsmarting the MLB

Описание: In this interview, we reveal how the Savannah Bananas started — from a husband-and-wife team sleeping on an airbed to a global powerhouse. If you are asking what the Savannah Bananas' business model is that disrupted a 100-year-old industry, Jesse Cole and Emily Cole break it all down in this episode.

Everyone laughed when they tried to save baseball by turning it into a circus. They sold their house and emptied their savings just to survive. But today, the Bananas have more social media followers than the Yankees, Dodgers, and Red Sox combined. We dive deep into their "Fans First" strategy, why they refuse VC money, and how Banana Ball rules—from dancing umpires to the Party Animals — built a waitlist of over 1 million fans.

WHAT YOU'LL LEARN:
The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.
Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).
The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.
Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".

00:00 - Intro: The Circus That Wouldn't Scale
00:45 - The "Meet Cute": How Jesse and Emily Met
03:15 - Financials: $130M Revenue & 100% Ownership
06:35 - The "Anti-Business" Model (Turning Down Sponsorships)
10:25 - Burning the Boring: Inventing Banana Ball
14:15 - The Proposal Story & The "Every Inning Counts" Rule
16:15 - Failures: The Human Piñata & 9 AM Beer Fests
18:45 - Is There a Formula for Fun?
21:00 - Strategy: Whatever is Normal, Do the Opposite
24:20 - The Secret to Social Media Success
28:10 - The Creative Process & "Plussing" the Experience
33:10 - Fad vs. Trend: Are the Bananas Here to Stay?
36:45 - Doing Things That Don't Scale (The "Fans First" Story)
40:05 - Focus: Why You Won't See "Banana Hockey"
41:30 - Is an IPO in the Future?
42:55 - The Ultimate Takeaway
45:10 - Rapid Fire Questions

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.