Webinar160727 Fang
Автор: Marketing Science Institute
Загружено: 2016-07-27
Просмотров: 70
Описание: Mila Fang (Creative Researcher, Facebook) shares how the Facebook marketing science team transitioned their measurement approach from social metrics to the advertising metrics that define ROI. She will explore why social data isn’t a good signal for campaign measurement, and present findings that highlight the value of using the right measurement methodologies based on joint research with Kellogg School of Management, Northwestern University.
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