Why Pay Per Lead Beats Pay Per Call in 2026

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Paper calls are blowing up right now… but does that actually mean they’re the better option?

In this video, I break down the real differences between paper lead (PPL) and paper call, and explain why I’m 100% paper lead in my own business—despite the hype around calls.

I’ve scaled to six figures per month selling form-fill leads, not calls, and in this video I explain:

🔵Why paper lead is easier to start with
🔵The hidden risks and costs of paper call
🔵Infrastructure & capital differences
🔵Creative and ad challenges with calls vs forms
🔵Profitability math (risk vs reward)
🔵When and how to evolve from PPL → appointments → live transfers → paper call

I’m not saying paper call doesn’t work—there are massive agencies crushing it. But if you’re starting from zero, paper lead gives you a much higher chance of success with less risk.

If you’re running paper calls and winning, comment below—I’d love to hear your experience.