Why You Can’t Stop Spending: The "Halo Effect" of Retail Therapy
Автор: The Wealth Brain
Загружено: 2026-01-29
Просмотров: 9
Описание:
Do you ever buy things you don't need just because you had a bad day? You aren't alone, and you aren't "bad with money." You are trapped in a biological loop known as "Compensatory Consumption."
In this video, we break down the neuroscience behind why stress, sadness, and boredom force your brain to crave spending. We explore the "Halo Effect"—a cognitive bias that blinds you to the cost of "Retail Therapy"—and reveal why dopamine makes you love the hunt more than the purchase. Finally, I’ll give you a proven 3-step protocol (including the "HALT Audit") to regain control of your emotions and protect your net worth.
It's time to stop using your bank account as your therapist.
Timestamps:
0:00 The Trap of Compensatory Consumption
2:00 The Science: The Halo Effect & Dopamine Loops
4:12 The "Fantasy Self" & The Numbing Scroll
5:52 The Solution: A 3-Step Protocol to Reset
8:24 The Challenge: The 7-Day Mood Audit
#psychologyofmoney #emotionalspending #personalfinance #financialfreedom #savemoney
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