Rethinking Outbound: Why Warmbound Is the Way Forward | OnBase Podcast

Описание: In this episode of OnBase, host Chris Moody sits down with Maximus Greenwald, CEO and Co-founder of Warmly, to talk about transforming traditional outbound sales into a smarter, unified motion he calls “warmbound.”

Maximus breaks down what’s broken in modern lead scoring, how outdated TAM/SAM/SOM frameworks waste time and pipeline, and why marketing teams should own the outbound motion—and the entire pipeline.

He also shares how AI, intent signals, and dynamic buyer behavior are reshaping the go-to-market landscape—and what winning teams are doing to stay ahead.

💡 What You’ll Learn:

Why inbound vs. outbound is an outdated mindset

How to modernize lead scoring using signal stacking

What “warmbound” really means—and why it works

The future of AI in prospecting and sales engagement

Why marketing orgs should shift from vertical to horizontal teams

How to structure and comp marketers like enterprise sellers

📌 Don’t miss this one if you’re in B2B marketing, RevOps, sales development, or just trying to level up your GTM game.

👉 Subscribe for more episodes featuring B2B leaders redefining how sales and marketing win together.

📲 Connect with Maximus Greenwald:
LinkedIn:   / max-greenwald  

🎧 Listen on Spotify | Apple Podcasts | YouTube | wherever you get your pods:
Spotify: https://open.spotify.com/show/7Hwa9es...
Apple: https://podcasts.apple.com/in/podcast...
Website: https://www.demandbase.com/podcasts/o...

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