How CSR Reduces Risk

Описание: The full transcript of this episode and reference materials are available at https://meaningfulimpact.com/podcast/...

This Master Class features an interview with Professor Wayne Visser, who explains how environmental sustainability and social responsibility can reduce a company’s risk of financial loss.

To evaluate which reputation risks have the most potential to damage a company, this special edition of Meaningful Impact explains how to conduct a Stakeholder Materiality Assessment as input for a Risk Register. That evaluation produces a list of risk-associated issues, sorted in priority order.

Professor Visser then explains how to align a company’s corporate responsibility initiatives with the highest-impact issues, to prepare and inoculate against reputation damage, in the event that a potential trigger for a PR crisis occurs. CSR activities discussed include: sustainable business practices (including among suppliers), corporate volunteering, community relationship building, and ‘positive’ lobbying.

Professor Visser is a Fellow and Head Program Instructor at the University of Cambridge Institute for Sustainability Leadership. Professor Visser has published 44 books on corporate responsibility and sustainability. He has presented that work via more than 600 keynote speeches, lectures, courses and workshops in over 50 countries.

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