Strategic Business Development for Consultancy Owners | EP 162
Автор: Josh Stone
Загружено: 2026-03-15
Просмотров: 30
Описание:
Most consultancy owners approach business development reactively.
They rely on chasing leads, responding to enquiries, and following up opportunities as they appear.
But if you want to win higher-quality clients and bigger projects, that approach eventually hits a ceiling.
In this episode, I break down what strategic business development actually looks like inside a consulting business and why the best firms don’t just chase work — they win it by design.
We talk about the difference between daily lead generation (LinkedIn outreach, marketing, calls and relationship building) and the longer-term strategic BD activities that help you access better clients, bigger projects and more predictable growth.
I also share a real example from my own consulting business where we spent two years deliberately pursuing one ideal client, which ultimately led to a major long-term project worth millions in consulting fees.
Inside this episode we unpack:
• Why strategic BD starts with getting crystal clear on your ideal clients
• How to identify the rooms your best clients are actually in
• Why positioning and branding matter when pursuing elite clients
• The power of referral partnerships in opening the right doors
• How collaboration with other consultancies can help you win larger projects
If you’re tired of relying on ad-hoc business development and want a more intentional approach to winning better clients, this episode will give you a clear framework to start thinking more strategically.
👉 Check out our $10M+ Consultancy Roadmap Training. It’s a step-by-step guide to help you move from wherever you are now — whether that’s $1M, $3M, $5M or $10M and beyond — and build a business you can genuinely be proud of - • The $10M+ Consultancy Roadmap (Step-by-St...
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