#171

Описание: Highlights from the episode:

00:00 Finding and owning your niche
01:36 Tips to boost engagement in social media
02:36 Importance of keeping your content brand-friendly
03:39 What content do they post for different social platforms
04:35 How they brainstorm for their content creation

Miles and Archie Shepherd, known as Shepmates, discuss the importance of understanding one's niche for success on YouTube. They attribute their success to a spontaneous start, initially doing quizzes for fun without a long-term vision. After reaching 10K followers, they realized they had likely maxed out their potential in their initial niche and decided to shift focus. They emphasize the significance of listening to followers for content ideas and staying within their chosen lane for consistency. Being brand-friendly has allowed them to work with big brands, demonstrating the value of maintaining a positive image for financial opportunities. They also plan to expand to YouTube in the near future.

Connect with Miles & Archie:

Instagram:   / miles__shepherd  
  / archie__shepherd_  

Shepmates on YouTube:

   / @shepmates_tv  

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