ATLAS SkillTech University: The Future is Now!
Автор: ATLAS SkillTech University, Mumbai
Загружено: 2022-03-10
Просмотров: 307
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#TheFutureIsNow
Highlights of the session with Ms. Roshni Wadhwa, Director HR, L’Oreal India:
•A lot of FMCG companies are now building the capabilities to go direct to consumers. Data is becoming more and more important
•Sales management in FMCG is no longer a classical offline function and online e-tailing has gained immense importance, the supply chain management function is evolving as D2C is picking up, marketing is also evolving and is now being called Online Brand Management
•Couple of other interesting developments in sales & distribution, are social commerce and distribution tie-ups
•Brands have to ensure that their packaging is sustainable and environment-friendly
•Organisations have evolved from being hierarchical to matrix-driven to now, being very network- centric
•Jobs today are getting segregated as per skills, organisations are now looking for Offline + Online skills
•Critical new skills in demand are- skills to manage D2C, Social Commerce & Partnership networks, Precision Marketing, Performance Marketing
•Humanistic values have become extremely important today
•Students have to develop the ability to navigate in ambiguity and reflect and build their own clarity
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