Understanding and reversing churn (section 4)
Автор: StartApp School
Загружено: 2026-03-17
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This lesson explains what churn represents and that it is not always a permanent decision. It covers the common types of churn, the importance of the user exit experience, and which churned users are the best candidates for win-back campaigns. The lesson also details effective win-back strategies and provides guidance on when to use discounts.
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