SEO to GEO: How to Be the Answer in a Generative Search World
Автор: Win More High Paying Clients & Grow Your Business
Загружено: 2026-02-08
Просмотров: 9
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In this episode of Amplify Your Marketing Message with Christine Campbell Rapin, she sits down with Rocky Pedden to pull back the curtain on GEO (Generative Engine Optimization) and how it sits on top of, not instead of, solid SEO. Rocky delivers a practical playbook — from the audit questions you must ask about your ICP to the content structure (authorship, TLDRs, schema) that helps LLMs and humans find and trust you — plus the exact signals that move the needle from traffic to conversions.
Listen to this Episode to Discover:
➡️ What GEO is and why it matters alongside SEO.
➡️ How search behavior has shifted from short keywords to conversational, long‑form queries.
➡️ Content structure that wins: authorship, TLDRs, schema, and long‑form thought leadership.
➡️ Making content unique by interviewing internal experts and producing non‑replicable insights.
➡️ Tools and audits to benchmark GEO visibility and competitor positioning.
➡️ Measuring success: prioritize conversion rate and ask leads how they found you (including AI prompts).
Text “Podcastgift” to 26786 for a 10‑minute video on mastering your marketing message.
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