Consumer Internet of Things (IoT) - Crowdfunding to Eating the Dog Food

Описание: Bruce Sinclair interviews John Mein, VP of Sales & Business Dev at Petzila

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A solid route to take when developing a consumer Internet of Things product is concept - ideation - proof of concept - prototype - video - crowdfunding - MVP - beta with early investors - product. Harvesting your vested customers to become true fans is an incredibly powerful way to take a product to market and doesn’t necessary sidestep traditional funding sources. One of the reasons I like it most however is because it follows my launch philosophy of Design - Sell - Build - especially important in IoT.

Watch this video to see John Mein discuss the details of how to start with crowdfunding to launch a successful consumer IoT product and company.

To see more detailed notes from this interview and many others, visit: http://www.iot-inc.com/videos.

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