What Guinness teaches us about how people make decisions

Описание: Some of the most effective marketing in history didn’t come from chasing attention, but from understanding people.

In this mini episode, Katie Street sits down with behavioural scientist (still one of the best job titles out there) and author Richard Shotton to unpack why that Guinness decision worked so well, and what it reveals about how people really make decisions.

0:00 - 0:29 Setup of the Guinness story: brand heritage
0:29 - 1:30 “Good things come to those who wait”
1:30 - 3:20 Explanation of the pratfall effect
3:20 - 4:08 Why the line works so well in advertising
4:26 - 5:30 Discussion of the stolen thunder effect

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Richard Shotton
LinkedIn:   / richard-shotton  

Katie Street
LinkedIn:   / katiestreet  
Instagram:   / streetmate  

Marketing in the Madness
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