Bacca Bucci Founder on Building 300 CRORES Sneakers Brand with 0 Funding | EP57 Mad Over Growth

Описание: Bacca Bucci Founder on Building 300 CRORES Sneakers Brand with 0 Funding

In this highly valuable episode of Mad Over Growth, Nitin Bajaj talks with Natwar Agrawal, Founder & Director at Bacca Bucci, a Gen Z, youth-focused fast-fashion footwear brand. He shares that his brand caters to the mid-premium category in the footwear market, which is a growing market worth around 18,000 crores in India.

The podcast embarks on the nuances of building the footwear business from scratch. We discussed the process of footwear manufacturing and the importance of selecting the right type of material for the product. Natwar emphasizes the need to limit the production of certain products based on their performance in the market and also discusses the visibility and the concept of limited edition drops for certain products.

Nitin & Natwar also talk about the target audience, marketing strategies, and the importance of performance marketing. They highlight the need to focus on profitability and the balance between performance marketing and traffic campaigns. They emphasize the importance of maintaining brand consistency and focus, even when it comes to following meme culture and marketing trends.

Watch the podcast till the end.

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CHAPTERS:

00:00 Introduction
00:39 How did he start Bacca Bucci?
08:46 Revenue from Shopify
10:17 Year-on-Year Growth of Bacca Bucci
12:37 Market Size of Indian Shoe Market
15:20 Problems in the Footwear Industry
19:57 Dead Stock Problems
28:27 Bacca Bucci’s Target Audience
31:58 Performance Marketing v/s Influencer Marketing
37:16 What is EB?
41:11 Hacks to scale the business
46:01 Investment required to start Sneakers Business
50:44 75 CRORES to 200 CRORES

#BaccaBucci #Sneakers #Business #Footwear #Industry #SharkTankIndia #AmanGupta #Startup #Podcast #MadOverGrowth #NitinBajaj

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Watch Previous Episodes with:
Amit Bansal -    • How He Earns 100 Crores from Interior Desi...  
Arush Chopra -    • How He Earns 100 Crores by Selling Skincar...  
Jitendra Sharma -    • How He Earns 100 CRORES by Selling Human H...  

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

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