Behind the Scenes of Yokogawa’s Corporate Video Production

Описание: Great corporate filmmaking doesn’t happen by accident. It’s the result of clear strategy, disciplined video production workflows, and storytelling that puts people and results first.

In this behind-the-scenes look at a global corporate video production for Yokogawa, Two Story Video showcases how professional filmmaking techniques can transform complex industrial stories into clear, engaging, and human-centred narratives. From graduate onboarding to global sustainability milestones, this project demonstrates how cinematic video production can support branding, recruitment, and thought leadership at scale.

The challenge
Large, global organisations often struggle to communicate technical achievements without losing audience attention. The risk? Corporate videos that feel generic, overly technical, or disconnected from real people. For Yokogawa, the challenge was to communicate decades of innovation, safety leadership, and energy transition expertise—while keeping the story relatable, dynamic, and authentic.

The solution
Our approach combined documentary-style filmmaking, structured interviews, and cinematic production values to create a narrative-led corporate film. By following a new graduate through real conversations with global experts, we humanised complex achievements such as emissions reduction, process safety, cybersecurity, and renewable energy transformation.

This video production prioritised:
🎭 Authentic performances over scripted delivery
🧭 Clear narrative structure to guide viewers
🎥 Cinematography that reinforces credibility and scale
🌍 Efficient production workflows across multiple locations

The result is a corporate film that informs, inspires, and builds trust—without overselling.

What video professionals and brands can learn:
👥 How to structure a corporate film around people, not products
🛠️ Proven filmmaking techniques for technical and B2B storytelling
⏱️ How strong pre-production saves time and budget on set
✨ Why subtle cinematic choices elevate brand perception

👉 Explore our work: https://www.twostory.com.au/