Why most B2B SaaS teams are wasting money on ads (and what to invest in instead)
Автор: Rocket SaaS
Загружено: 2026-01-13
Просмотров: 28
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Description:
Ryan and Jamie challenge one of the most common B2B SaaS assumptions: that spending more on ads will fix a growth problem. In this episode, they explain why content quality has become the biggest limiter to scale, how underinvestment in content quietly kills performance across the funnel, and why brands that look and feel “premium” win more deals at higher prices. Using real Rocket SaaS examples, they explore where content investment actually pays off, what most teams get wrong, and how small shifts in budget allocation can radically change results in 2026.
Takeaways:
Ads fail faster when the underlying content is weak
Original insights outperform generic AI-driven content
Premium content changes how buyers perceive your brand
Shareability is where real leverage comes from
One strong asset beats ten average ones
Content investment compounds across ads, sales, and pricing
Small budgets can still create outsized impact when spent correctly
Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/
Send podcast guest pitches to: [email protected]
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