✨Finding Common Ground for the Agricultural Transition✨

Описание: ✨Finding Common Ground for the Agricultural Transition✨

👉 Agriculture today faces a series of critical divides: between conventional, organic practices or regenerative, between people and the sources of their food, and between productivity and long-term soil health. This session will explore pathways for reconciling these divides by fostering dialogue, shared innovation, and mutual understanding. How can different farming approaches work together to create a more resilient food system? How can we reconnect people with food production in ways that encourage transparency and trust? And how can we balance the drive for productivity with the urgent need to protect and regenerate soil health?

In this video: This panel will bring together leaders from the corporate and NGO sector to discuss the role of policy in promoting sustainable practices, how brands and businesses can drive consumer engagement, and ways to scale regenerative agriculture while ensuring economic viability for farmers.

🎙 About the speaker(s):
Arnaud De Saignes, President, Chandon
Laure SCHMICH - Directrice Marketing Bjorg
Dana Rakha-Michalon, OP2B Lead, OP2B & WBCSD,WBCSD,OP2B

Moderated by: Koen van Seijen - Investing in Regenerative Agriculture and Food, Investing in regenerative agriculture and food podcast

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This conference was filmed during ChangeNOW, the largest event of solutions for the planet, in Paris from 24 to 26 April 2025 for its 8th edition. The three-day summit will bring together over 40,000 of the world’s leading policymakers, entrepreneurs, investors, companies, NGOs, and citizens to address pressing issues around climate, resources, biodiversity, and inclusion