The Hidden Cost of Emotional Investing (And How to Avoid It)

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Smart, successful people don’t lose money because they lack intelligence. They lose money because they’re human. In this episode, Scott goes in-depth about the hidden cost of emotional investing and why fear, greed, and headlines often derail even well-built plans. Drawing on behavioral economics and real-world examples, the conversation explains how emotions quietly erode long-term results and what actually works instead.

Here’s what we cover in this episode:
🧠 Behavioral Traps: Why emotions override logic in investing
🎢 Emotional Roller Coaster: Stress, volatility, and poor timing
📱 Fear & FOMO: Social media, headlines, and herd behavior
🔍 Investor Biases: Overconfidence, loss aversion, and regret

0:00 – Intro
1:13 – The Problem: Emotional Investing
9:54 – Real World Example
12:00 – Behavioral Finance Explained
14:34 – Common Investor Biases
22:05 – The Data
23:19 – The Hidden Risk
23:45 – The Solution: Process over Prediction
26:05 – Best Practices

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This video/podcast has been prepared for educational and marketing purposes only. The information in this video is general in nature, does not constitute personalized investment advice, and does not provide a complete analysis of the subjects discussed. All investments involve risk, and different types of investments involve varying degrees of risk. There can be no assurance that any specific investment strategy will be profitable or suitable to you. Additionally, although information presented in this video is believed to be factual and up to date, we do not guarantee its accuracy.

You should consult an attorney or tax professional regarding your specific legal or tax situation and should consult a professional adviser before implementing any of the strategies mentioned in this video.

Investment Advisory Services are offered through Elevated Capital Advisors, LLC, an SEC Registered Investment Adviser affiliated with Elevated Retirement Group, LLC. Registration as an investment adviser does not constitute an endorsement of Elevated Capital Advisors, LLC by securities regulators, nor does it indicate that the firm has attained a particular level of skill or ability.

Insurance advice and products may be offered by a third-party insurance producer, which may be affiliated with Elevated Retirement Group, LLC and Elevated Capital Advisors, LLC.

Walter Storholt and Third Wheel Media, LLC are not clients of Elevated Capital Advisers. They receive cash compensation for their assistance in preparing and hosting this podcast, and for providing the endorsement contained in this podcast. Because Walter and Third Wheel Media are compensated in connection with this podcast, they have a material conflict of interest in providing their endorsement.