The RAIN Effect on RE-Use Models by Turning Smart Payments into Smart Savings
Автор: RAIN Alliance
Загружено: 2026-02-19
Просмотров: 16
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Hear from industry leaders Peter Jackson (Avery Dennison), Leah Wistrand (WRAP), David Green (Blenheim Palace), and Tony McGurk (Re-universe) as they explore how RAIN Smart Label technology is helping accelerate the shift from single-use to scalable reuse models. This webinar highlights how connected products enable frictionless payments, real-time data insights, and operational efficiencies that make reuse systems both economically viable and easier for consumers to adopt.
Featuring a real-world case study from Blenheim Palace—a UNESCO World Heritage Site welcoming more than one million visitors annually—the session showcases how a reusable cup program powered by RAIN technology eliminated single-use cups, improved the guest experience, and delivered measurable sustainability benefits. The discussion also addresses the critical role of behavioral change in driving public adoption as reuse systems scale.
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