Accelerating digital transformation with Pamela Forbus, CMO Pernod-Ricard North America
Автор: CMO Pulse
Загружено: 2022-07-26
Просмотров: 1855
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Accelerating digital and social transformation for premium wine and spirit brands, with CMO Pamela Forbus, CMO Pernod-Ricard North America
From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach for its 240 premium brands.
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage with audiences ranging from younger consumers to a broader following encompassing TikTok, digital ads, and connected TV.
As Pamela explains in this episode: “we're in a different place where we're planning and thinking through the whole shopper journey and we can have a connected experience for them.”
Subscribe and listen to join the conversation.
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