Media Audience Theory
Автор: Dr. USP
Загружено: 2022-03-07
Просмотров: 2955
Описание:
Media Audience Theory discusses different types of media audience according to genre, channel and time. Dr. Uma Shankar Pandey discusses how the audience is regarded as a market, and the challenges of audience fragmentation.
#audience #mediaaudience #mediatheory
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0:00 Intro
1.28 Types
4:14 Audience as Market
5:11 TV Ratings
8: 31 Audience Research
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