How Xiaomi Beat Apple and Built Its First Electric Car in 3 Years
Автор: Driftwood Intelligence
Загружено: 2026-02-09
Просмотров: 25
Описание:
In 2024, Apple shocked the world by canceling "Project Titan" after a decade of development and over $10 billion in investment. Meanwhile, Xiaomi—a company with zero auto-manufacturing history—delivered the SU7 in just three years.
How did a smartphone giant manage to beat the most valuable company in the world at its own game? In this deep dive, we break down the strategic pivots, leadership stability, and supply chain mastery that defined the race for the future of driving.
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#BusinessStrategy #xiaomi #apple
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