What happens when everyone looks the same

Описание: In this episode of The Creative Flight, I’m joined by Sophie O’Connor, a strategic brand designer with over two decades of experience across advertising, branding, and studio life.

We talk about what really shapes good work over time, not trends, not platforms, but perspective. How lived experience changes the way you design, who you choose to work with, and what you no longer tolerate in business. Sophie reflects on craft, integrity, trust, and why many wellness brands struggle to communicate what they actually stand for.

This is a conversation about design maturity, discernment, and building brands that aren’t trying to shout their way into relevance.

About Sophie:

Founder and Brand Designer, Sophie O’Connor, has spent the last 20 years working with global creative powerhouses – Landor, Saatchi & Saatchi, Mother London, and the BBC – where big budgets demanded even bigger ideas. That experience wired her to create brands that are anything but ordinary.

Since 2016, Sophie has specialised in strategic branding for founders and innovators, building brands that are confident, distinctive and built to last. Working with start-ups to global businesses across health, tech, property and media, every project begins with clarity, strategy and a deep understanding of your story.

www.sophieoconnor.uk
Instagram.com/sophieoconnorltd linkedin.com/in/sophieoc




About Ivy Malik:
Ivy Malik is a business and sales coach for creatives obsessed with sunglasses. She helps designers, content creators, and founders understand the psychology behind money, pricing, and decision-making, so they can build commercially viable work without pressure, performance, or losing themselves in the process. How to work with Ivy.

Ivy’s signature programme is Flight Club.
It helps with the full business growth from business model, marketing to conversion. https://ivymalik.com/flightclub/

If you have most of that already established and only want to work on your sales, you can join the Sales Gym which helps you close higher paying clients on repeat. https://ivymalik.com/sales-gym-million/

Want to work with Ivy privately. The most popular way to work with her is a no-zoom, unlimited access support that starts at £6K per quarter. Each package is individually created to suit each client’s personalised needs.