Strategy Evaluation & Control

Описание: Welcome back to Mella Tutorials! In today’s session, we dive deep into Chapter Six: Strategy Review, Evaluation, and Control, an essential part of the Strategic Management process. Without evaluation, strategy is like playing football without goalposts – you can’t know if you are winning or losing. This lesson explores how organizations monitor, measure, and improve their strategies to stay on track and achieve long-term success.
We begin by explaining the importance of strategic evaluation, including coordination, feedback, performance rewards, and learning for future planning. Then, we move into the strategic control process, breaking it down into clear steps: setting standards, measuring performance, analyzing gaps, and taking corrective actions. Real-world business examples, including Ethiopian companies, make the concepts practical and relatable.
You’ll also learn about the stages of control (feedforward, concurrent, and feedback) and different techniques such as budgetary control, financial ratios, the Balanced Scorecard (BSC), and Rumelt’s criteria for evaluating strategies. Finally, we explore common barriers—both motivational and operational—that managers face when evaluating strategy, and how organizations can overcome them.
By the end of this tutorial, you’ll understand not just the theory but also how to apply these ideas in real business settings. Whether you’re a student, professional, or entrepreneur, this video will give you the insights needed to evaluate and improve strategies effectively. Don’t forget to like, share, and subscribe to Mella Tutorials for more in-depth lessons on management and business success!
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