Breaking Down SEO (Search Engine Optimisation) as an Essential Tool to Fuel Business Growth

Описание: In this episode, Kate and Sam discuss the importance of SEO (search engine optimization) for businesses. They highlight the three pillars of SEO: local SEO, organic SEO, and technical SEO. They emphasize the need for businesses to get their foundational messaging right before diving into SEO. They also discuss the role of keywords, backlinks, and site loading speed in SEO. They advise businesses to outsource the technical aspects of SEO and use AI tools to assist with meta descriptions and alt tags. They caution against prioritizing SEO over providing valuable content for readers.

To connect with Kate and Sam head over to our website thrivingbusinesspodcast.com

Takeaways

Get the foundational messaging of your business right before diving into SEO.
Focus on the three pillars of SEO: local SEO, organic SEO, and technical SEO.
Outsource the technical aspects of SEO and use AI tools to assist with meta descriptions and alt tags.
Prioritize providing valuable content for readers over prioritizing SEO.
Use a multi-pronged approach to marketing that includes SEO, social media marketing, branding, and messaging.

Chapters

00:00 Introduction and Recap of Bali Trip
03:07 Discovering Misalignment in Business
05:40 The Importance of Alignment in SEO
06:50 Understanding SEO and Its Challenges
11:20 The Three Pillars of SEO
15:40 Local SEO: Google Business Profile and Reviews
16:03 Organic SEO: Keywords and Backlinks
19:06 Technical SEO: Site Loading Speed and Mobile Friendliness
21:31 Outsourcing Technical SEO and Using AI Tools
25:12 Balancing SEO and Meaningful Content
28:03 Taking a Multi-Pronged Approach to Marketing
32:02 Closing Comments and Wrap-Up

https://www.buzzsprout.com/2157701/ep...