28% Repeat Purchase Rate: What This Means for Your Shopify Store Profit

Описание: Most DTC brands lose money on 72% of their customers. In this video, I break down why your customer acquisition cost keeps rising while repeat purchase rates stay stuck at 28% and what you can do about it.

The average e-commerce brand spends $50 to acquire a customer who buys once and disappears forever. You're optimizing ad creative, landing pages, and checkout flow while ignoring the biggest revenue opportunity: the post-purchase window.

What You'll Learn:
Why 72% of customers never make a second purchase
The leaky bucket problem killing your profit margins
How post-purchase revenue optimization increases average order value
Why the golden window converts at 7.27% vs 2-3% standard rates
Gift card retention strategies that bring customers back without paid ads
How brands achieve 2.6x customer lifetime value increases

Post-purchase revenue optimization fixes both ends of the retention problem. Strategic upsells during the golden window between checkout and fulfillment increase AOV when customers are most engaged. Automated gift card incentives trigger repeat purchases without additional acquisition costs.
Brands running PRO are seeing 28% AOV increases and 2.6x LTV lifts with the same traffic and products. The only difference is activating the moments that competitors ignore. Your repeat purchase rate determines whether you're building a sustainable business or just renting customers from Meta and Google. If 72% of your CAC goes to one-time buyers, you're barely breaking even on first orders.

Stop trying to lower customer acquisition cost. Start maximizing what each customer is actually worth through strategic post-purchase monetization.
Keywords: customer acquisition cost, repeat purchase rate, customer lifetime value, post-purchase optimization, average order value, DTC retention strategy, e-commerce profit margins, Shopify customer retention, one-time buyers, leaky bucket problem, post-purchase upsells, gift card strategy

Transcript:
72% of customers never buy from you again. That's the problem. The average DTC brand has about 28% repeat purchase rate. That means 72% of the customers you pay to acquire, buy once, and then disappear forever. If they don't come back, you barely broke even. This is what we call the leaky bucket problem. You're pouring more water in the top with new customers while it's all draining out at the bottom with one time buyers.
Both purchase revenue optimization fixes both ends of us. The golden window between checkout and fulfillment lets you increase AOV immediately. The gift card retention engine brings them back for purchase two, three, four. Brands running Pro are seeing 2.6 x LTV increases. Same acquisition costs, same product. They're just activating the window that everyone else is ignoring. What's your repeat purchase rate? Now imagine if we increase that by 5%, 10% 15%, what's that opportunity worth to you