Has Apple Lost its Soul?

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There’s this new book out with the YouTube click-bait-worthy title of 'After Steve, How Apple Became a Trillion Dollar Company and Lost Its Soul'. Basically, casting Tim as a neglectful father who never gave Jony the support or protection he needed, and Jony as a spoiled and detached diva, who fell increasingly out of touch with Apple, customers, and regular humans… But is any of that true? Some of it? I’ve had a review copy for a couple of weeks. I’ve read it twice. I’ve spoken to Tim and Jony — and Tripp! — In the past. And as someone who’s covered Apple day-in, day-out for almost 15 years, I’m going to tell you just exactly what I think!

🚀 More Apple explainers:    • Apple Explainers — Why Did They Do It?  

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James Hillhouse, Rick Vink, John Malkin, Ryan Parman, Paco Arango, Chad Potts, Shashank, Richard Urbano, Rod Gray, Daniel Pasco, Mark Lussier, Martin Perry, Christopher Wiggins, Dude, Jon Wheeler, Josef, Frederick Lakes Jr., Aziz Rahman, Sven Jasper

🔗 LINKS

After Steve on Amazon: https://www.amazon.com/After-Steve-Be...

🗂 CHAPTERS

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This channel does not produce sponsored or paid reviews. Companies occasionally loan sample products to facilitate reviews but provide no payment and get no editorial input, content approval, or advanced previews. They see them for the first time when you do.

Links may contain referrals for affiliate programs that provide this channel with a tiny commission should you make a purchase. They likewise receive zero editorial input or consideration.

🍎 Some video and images courtesy of Apple Inc.
📷 Some video and imagery supplied by Getty Images and/or AP Archives
🎸 Some music supplied by Epidemic

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