The Lifetime Cost Comparison

Описание: 1. *The Lifetime Cost Comparison*
*Narration:
"While childhood physical health problems lead to a 38% higher risk of work limitations, mental health conditions nearly double that at 68%—meaning your childhood anxiety could be twice as damaging to your career as childhood asthma."

Image Prompt:
Scale infographic: Mental health (68% side weighed down) vs Physical health (38% side)
Piggy bank graphic showing £ lost from each condition

Video Prompt:
*Animation:* Two ladders - one with 38 rungs (physical), one with 68 (mental)
*B-roll:* Contrast worker with inhaler vs panic attack at desk

2. *The Brain-Body Divide*
Narration:
"Physical health issues often show up on X-rays and blood tests. But mental health damage hides in neural pathways - rewiring how we handle stress, deadlines and feedback for decades."

Image Prompt:
Split MRI scan: Left shows healthy brain, right shows depression patterns
X-ray of healthy lungs beside it

Video Prompt:
*CGI:* Side-by-side body scans lighting up problem areas
*Expert Clip:* Neurologist pointing to prefrontal cortex changes

3. *The Productivity Paradox*
Narration:
"Employees with childhood physical issues miss 9 more workdays annually. But those with mental health histories lose 44 days to presenteeism - being physically present but mentally checked out."

*Image Prompt:
Calendar comparison: 9 red Xs vs 44 faded "ghost" days
Office scene with zombie-like workers

Video Prompt:
*Time-lapse:* Worker staring blankly at same spreadsheet for hours
*Text Overlay:* "Presenteeism: The Silent Productivity Killer"

4. *The Treatment Gap*
Narration:
"Schools quickly accommodate broken arms with ramps and extra time. But anxiety? 73% of UK teachers say they lack training to spot or support it - creating adults unprepared for workplace pressures."

*Image Prompt:
School nurse's office stocked with bandages but empty mental health shelf
Contrast wheelchair ramp vs "No Anxiety Help Here" sign

Video Prompt:
*Dramatization:* Child being helped with crutches vs ignored during panic attack
*Graphic:* "73%" in red over teacher survey data

5. *The Ripple Effect*
Narration:
"Physical health issues tend to stay personal. But mental health struggles ripple outward - affecting teamwork, leadership and workplace culture. That's why the 68% group costs employers 3x more in lost team productivity."

*Image Prompt:
Stone-in-pond graphic: Physical health (small ripples) vs Mental health (tsunami waves)
Office flow chart showing disruption patterns

Video Prompt:
*Team Meeting Scene:* One anxious worker triggering group tension
*Data Viz:* Side-by-side cost comparisons pulsing outward

*Production Notes:*
Use blue tones for physical health segments and red/orange for mental health
Transition with "versus" slates between comparisons
End with hopeful note on early intervention benefits
Add QR code to full IPPR study in lower third