The UNTOLD Truth of How The Ordinary Took Over The Skincare Market

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THE ORDINARY SKINCARE DOCUMENTARY: Discover how The Ordinary revolutionized skincare by prioritizing transparency, science-backed ingredients, and affordability. This video breaks down how their niacinamide, retinol, vitamin C, and alpha arbutin serums, along with hyaluronic acid and glycolic acid treatments, changed the game for beginners and experts alike. Learn about their budget-friendly gift sets, how social media and influencers fueled their rise, and what the Estée Lauder acquisition means for the future of the industry. Get ready to elevate your skincare routine with ingredient-focused products that truly deliver results.

⌛ Chapters:
0:00 Prologue: How The Ordinary Took Over the Skincare Market
1:15 The Ordinary Gift Sets
3:05 Chapter 1: Before The Ordinary: The Old Beauty Paradigm
4:00 Chapter 2: Deciem & Brandon Truaxe’s Vision
4:55 Chapter 3: The Ordinary’s Transparent, Science-Backed Approach
5:27 Chapter 4: Social Media & Influencer Power
6:04 Chapter 5: Empowering Consumers Through Education
6:36 Chapter 6: Challenges & Brandon Truaxe’s Legacy
7:05 Chapter 7: Estée Lauder Acquisition
7:40 Chapter 8: Industry-Wide Influence & Skincare Evolution
8:21 Conclusion: The Ordinary’s Lasting Impact

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