From Pilots to Transformation: How Leaders Are Rewiring Their Organisations with GenAI

Описание: 🌐 In this week's BTO Talk, all three Beyond The Obvious partners — Michael Alf (Lisbon), Markus Keiper (Singapore) and Rob Thurner (London) — reunite to tackle one of the most pressing questions in GenAI today: Why are so few organisations truly transforming, and what separates the leaders who are genuinely rewiring their business from those simply plugging AI into existing workflows?

From the latest model updates to real-world client examples and a sneak peek at BTO's proprietary **ORBIT Framework**, this session is packed with actionable insights for executives and transformation leaders.
 
🔑 Key Highlights:
*Tech Update:* Google's Gemini 3.1 makes a massive leap forward in autonomous reasoning benchmarks — closing the gap with competitors fast
*AI Security Alert:* Real-world phishing risks with autonomous AI agents — and why you should be careful about where and how you experiment
*Plugin Thinking vs. Rewiring Thinking:* Why the majority of organisations are still stuck at efficiency gains, and what the true transformation leaders are doing differently (referencing McKinsey's Rewired Framework)
*Real Client Example:* How a small team used AI to compress a week-long go-to-market strategy project into a fraction of the time — for a bioscience campaign in Australia

*The ORBIT Framework (Part 1):* BTO's structured approach to navigating AI change:
*O* — Orientation: Understanding the real implications of AI before you act
*R* — Responsibilities: Clearly defining what AI does vs. what humans do
*B* — Bridging: Connecting technology and people through effective change management
(I and T revealed in the next session — stay tuned!)

*Change Management Reality Check:* Why transformation takes years, not months — and why inflated expectations at the leadership level are one of the biggest blockers
 
💡 Key Quotes:
"We're still in the Wild West — most organisations are trying to reduce costs or add a few AI activities in marketing, rather than truly transforming." — Markus Keiper
"The majority of people in most organisations still have a limited understanding of generative AI — and we're expecting transformation without laying the foundation first." — Michael Alf
"Rewiring works on different levels — behavioural change in leaders, data capability in teams, and a cultural overlay that aligns all stakeholders behind a shared vision." — Rob Thurner
 
📌 Actionable Takeaways:
✅ Assess whether your organisation is in "plugin mode" or genuinely rewiring its processes and culture
✅ Use AI in market research and interviewing — both for conducting interviews and analysing outputs
✅ Don't rush transformation without building the foundational understanding first — tools like BTO's Maverick Simulation help lay the groundwork
✅ Be mindful of AI agent security risks — experiment safely, on separate or virtual machines
✅ Align your leadership team around a holistic, organisation-wide ambition — not just isolated pilots
 
🚀 Want to go deeper on the ORBIT Framework or explore how BTO can support your organisation's GenAI journey? Reach out to us at BeyondTheObvious.co or connect with us on LinkedIn. Join our community for weekly insights, frameworks and practical tools.
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