Media Under Siege: Advertising Budgets Must Be Deserved // Brian Morrissey - ADZ
Автор: Alessandro De Zanche
Загружено: 2024-09-29
Просмотров: 1509
Описание:
Brian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also reflecting on the future of media investment.
Chapters:
00:00 Intro
01:48 DOJ vs. Google
09:17 The evolution of other forms of advertising channels
11:43 Media alliances vs. Curated marketplaces
14:42 Diversification of revenue streams
16:48 Overcoming the conflict of incentives
30:28 Most effective media strategies today
34:51 News media must provide value through strategies
39:25 Brand safety
42:47 The issue with the programmatic open marketplace
46:28 The media company Brian Morrissey would invest in
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