Hooked by Nir Eyal - Book Summary

Описание: Hooked by Nir Eyal (Book Summary)

Build products people keep coming back to without forcing them.

Use the Hook Model to create habits through triggers, actions, rewards, and investment.

✅ What you’ll learn:
00:00–07:00 — Lesson 1: Habits form through trigger → action → reward → investment.
07:00–13:20 — Lesson 2: Shift users from notifications to emotion-based cues.
13:20–19:33 — Lesson 3: Make the action effortless to boost repeats.
19:33–25:36 — Lesson 4: Use unpredictable rewards that actually matter.
25:36–31:45 — Lesson 5: User effort/data invested = higher retention.
31:45–37:54 — Lesson 6: Design for goals, not compulsive use.
37:54–44:21 — Lesson 7: Iterate nonstop: test, learn, cut what fails.
44:21–50:05 — Lesson 8: Target users most likely to benefit and stick.
50:05–55:45 — Lesson 9: Emotions drive usage more than features do.
55:45–01:02:08 — Lesson 10: Build small steps that create real behavior change.

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