How to Write an Effective Mission Statement of Business Plan | Upmetrics

Описание: A mission statement states what your business seeks to accomplish. It articulates a company's purpose. Every business should have a mission statement to unify the organization.

How to write a mission statement?
You can think of a mission statement as a combination of what your business does and how and why it does it. Expressed in a way that encapsulates the values that are important to you.

Here are a few tips on writing your mission statement:
Don’t write long sentences
Don’t use difficult words
Make your mission statement easy to understand
Add the emotional quotient

Why is it important to define your mission statement?
Shapes your company’s brand identity
Serves as a navigational tool for business planning
Motivates stakeholders to contribute to a common goal
Attracts people that align with your philosophies
Serves as a guide while making major decisions

Few Examples of Famous Mission Statements
"To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time." - Starbucks

"To provide the best in cosmetics innovation to women and men around the world with respect for their diversity." - L'Oréal

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