Email Marketing Hacks for Healthcare
Автор: Entrepreneurs in Healthcare
Загружено: 2021-11-01
Просмотров: 116
Описание:
Many people have offered up this idea that "email marketing is dead." Nothing could be further from the truth. Think about how many emails you get every day from companies you have bought clothing from or shoes from or TV equipment from… I bet it's a lot. These companies refuse to let you forget about them and just when you think you don’t need to buy another thing from Banana Republic there’s a sale on your favorite pants.
The biggest problem I see inside of healthcare is that we see people for their regularly scheduled appointment, collect a co-pay, bill their insurance and then we don't see them again until they need us. Email marketing can help close the gap between visits for your patients and keep them adding to your revenue stream. You have the opportunity to continue to sell them products and services you offer and recommend and that they will buy simply because you are a healthcare provider who suggested they do so.
For those of you doing email marketing, there are some common mistakes that make your patients tune you out. Fix these and your email campaigns will close more leads and give you the opportunity to close more sales, which gives you extra revenue.
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