How To Set A GOOGLE Ads Budget That Actually Gets Results | Erum Shaheen

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If you are new here, my name is Erum Shaheen, and I am the Founder of https://fueldigital.co/, a Google Ads agency that provides DFY & DWY Google Ads Management Services.

Also, the Founder of https://digitalmarketingbyerum.com/, where we provide courses, training & coaching for Google Ads.

This channel focuses on helping businesses grow profitably with Google Ads and enabling marketers to build strong, high-income Google Ads skills with clarity and confidence.

I share practical Google Ads strategies based on real client experience and real account data. My focus is on simplifying Google Ads, removing confusion, and helping you make smarter decisions without wasting budget.

You’ll learn:
Google Ads strategy, optimization, and scaling
Budget planning and performance analysis
Conversion tracking and GA4 insights
Real client case studies and account breakdowns
Clear learning paths from beginner to advanced Google Ads

Whether you’re a business owner looking for a trusted Google Ads specialist or a marketer aiming to master PPC the right way, this channel is built to give you practical insights you can actually apply.

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How To Set A GOOGLE Ads Budget That Actually Gets Results | Erum Shaheen
If you have ever spent money on Google Ads and felt like nothing worked, this video will help you understand why. In this video, I explain the real reason most businesses fail with Google Ads and how the problem is usually not the platform but the way the budget is planned from the beginning. Instead of guessing or starting too small, I share a clear and practical framework to calculate the right Google Ads budget based on your revenue goals.

You will learn how to set realistic expectations, define your monthly revenue target, calculate the number of conversions you need, and understand how your conversion rate and cost per click impact your budget. I also walk through real examples for both e-commerce and B2B businesses so you can apply the same formula to your own business. This step-by-step approach will help you avoid wasting money, collect the right data for optimization, and scale your campaigns profitably over time.

If you are a business owner, marketer, or someone planning to start Google Ads, this video will give you a strong foundation to make smarter decisions and build a profitable advertising strategy. By the end, you will know exactly how to move from random spending to a data-driven budget that supports long-term growth.

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Connect with me:
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Timestamps:
00:00 – Why $5,000 got nothing
00:59 – 3 wrong budget methods
01:53 – Step 1: Define revenue goal
02:13 – Step 2: Conversions needed
02:43 – Step 3: Know conversion rate
03:17 – Step 4: Calculate clicks needed
03:44 – Step 5: CPC to budget formula
05:03 – 30 conversions rule to optimize
05:38 – Rollout plan and key fixes
06:40 – Final framework + free consultation

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